Stories

On 6th March 2023 we were thrilled to visit the amazing Blue Dragon children's charity in Hanoi, the charity we support through our buy one give one program. We were able to see first hand how our...
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Celebrating International Women's Day with the Women who make the magic at Smock! ❤️
We celebrated International Women’s Day with the women who make the magic at Smock: our incredible gang of Smocking Sisters. Today was a very special day for us - a whole day spent with the incredi...
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A Magical Giveaway with the Royal Opera House, Meri Meri and Thames & Hudson
Win The Ultimate Nutcracker Experience with The Royal Opera House, Thames & Hudson, Meri Meri and Smock London. ✨🎄✨🎄✨Calling everyone whose has ever been spellbound by the sound of Tchaikovsky...
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Award Winning Smocks! We've Won GOLD at the Junior Design Awards 🎉 🎉 🎉
We are delighted to share with you that we have won GOLD in the Junior Design Awards for 'Best Children's Fashion Brand'.We are honoured to have been recognised by a gorgeous panel of judges for ou...
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Farewell Queen Elizabeth II 🕊️
As a woman As our monarch As a leader As a fighter As an inspiration As our sovereign We bid you farewell Elizabeth II Rest in Peace 🕊️ "When life seems hard, the courageous do not lie down and a...
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Introducing 'The Hedgerow Circus', our New Autumn/Winter Collection
As the shadows lengthen and the leaves turn, Smock London presents ‘The Hedgerow Circus’ – a rich cornucopia filled with the hidden magic of autumn: dusky florals, warm berry ginghams, rosehip cord...
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We Loved Meeting You at the Park Fair!
We were delighted to take part in the amazing Park Fair at Great Tew and meet so many of our lovely customers. We were there alongside many of our favourite brands. If you didn't manage to join us ...
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Back to School in Oh-So-Studious Squares and Stripes Smock Style!
Back to school: a time to smarten ones act, refresh the wardrobe and set out with the best of intentions! Here at Smock that could only mean one thing: a glorious selection of smart and straight Gi...
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We are Buying Pizzas for Ukranian Refugees
When we began Smock we wanted The Smock Swap to be at the heart of our business. The pledge to give to a child in need for every order allows us to support children on an on-going basis where neede...
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Your Buy One Give One Donations Are Going to Ukraine 💙 💛
Like so many millions around the world we have been shocked, outraged and heartbroken to see what is happening in Ukraine. This month our buy one, give one pledge will be supporting children in Ukr...
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