Journal

Goodbye 2021, Hello 2022 ✨✨✨

As 2021 draws to a close, let us leave you with a round up of a year in the life of Smock London - past, present and future. A little celebration i...

Are All Smocks Created Equal?

Are all smocks created equal? Well no. There’s lots of smocking popping up these days - which is wonderful news all round, but there is a differenc...

Over The Moon to Win Gold & Silver in the Junior Design Awards! 💥

We have won GOLD for Best Fashion Newcomer and Silver for Best UK Children's Fashion Brand! We are absolutely thrilled about these awards, as a you...

Thrilled to introduce our New AW21 Collection 🧚🍂🌸🍁

Welcome to the world of AW21 - a magical place of mauve fairies, dusky florals, Gypsie folklore, twinkling stars and beautiful meadows of Liberty f...

We are helping children arriving from Afghanistan with Little Village 🌈🌈🌈

We have been devastated by recent events in Afghanistan and hearing about the many children that have fled their homes and have arrived in London ...

We Are Thrilled to be Nominated in the Junior Design Awards 🎉🎉🎉

We are over the moon to have been shortlisted in two categories for the Junior Design Awards 2021 🎉🎉🎉 Best Fashion Newcomer Best UK Children's Fa...

We are delighted to donate 200 school meals to Fare Share

With the coronavirus pandemic pushing thousands of people into financial hardship, many families are struggling to put food on the table this year...

We are in Red Magazine 🎉🎉🎉

At Smock we are just a little excited (perhaps that's an understatement) to be featured in April's Red Magazine! We are honoured to be keeping com...

All Things Bright and Beautiful, Spring/ Summer 2021 Launch

We have lift off! We are thrilled to present our new Spring/Summer 2021 collection: All things bright and beautiful. We couldn't be happier to shar...

Shine Bright Little Lady, International Women's Day!

In celebration of international women's day let us introduce you to a new style, and a fabulous new female icon, launching this Spring/Summer: our ...

Donation to NHS Charities Together for sales of the Nightingale Rainbow Night Dress

To reinforce the message of hope we have donated 10% of all proceeds from our Rainbow Nightingale Nightdress to NHS Charities Together. To find o...

Thanks for your Black Friday orders! For every item sold we are giving board games to children at Great Ormond Street Hospital this Christmas

On the 24th day of Christmas 2020 my true love gave to me a donation to charity! Let the giving begin! A massive thank you for all of your Black Fr...