Journal

Let’s talk about the F word

Feminism? Femininity? Yikes big words those. But they’re important and powerful, especially together. At Smock we believe strong girls love their d...

Buy One, Plant One

Smock is now a proud member of Ecologi - a carbon offsetting community 💚

Craft Box Donations in London

We were delighted to donate craft boxes to Little Village on 12th October 2020!

Go Fish Sample Sales

Shopping should most definitely be fun. But sometimes shopping online becomes a little left brained - comparing bullet points and price posts, read...

India Buy one, Give one to….Shiksha Prayas

The first charity we wanted to support with Buy One, Give One is a Shiksha Prayas, an NGO in field of education for underprivileged children, based...

“Girls Can be Anything they want to be” Interview with Real Momster Magazine

“These girls are on a mission to change the world , that says we can embrace everything fun about being a woman and change the world while doing so...

Random Acts of Brightness

Do you know someone who needs a Random Act of Brightness? Since the beginning of the Covid crisis, lots of our lovely followers have written to say...

Women's Wednesday

What better way to inspire possibilities in our little ladies than by telling the awe-inspiring stories of brilliant women in history? During the N...

Smocks and STEM?

Every time you see a science-y girl in a book she tends to be wearing dungarees. Or overalls. This in the crux of our blog post today and a mission...

Fiesty Fairytales Anyone?

Fairytales. We cherish them and their memories. My three daughters love them, love the romance, the dresses and the magic. But when reading to my ...

India Buying Trip

Traveling around India is like a rainbow rollercoaster: fushcia, lime, canary, sapphire… Colour shines out from every nook and cranny. This was pre...