Stories

Celebrating The My Mulberry House x Smock London Collaboration ✨

Inspired by romance, sisterhood, and the joyful spirit of May in full flourish, it felt only fitting to welcome this dreamy collaboration by dancing around a maypole with a glorious gaggle of maid...

S m o c k t a c u l a r, a Smock London Pop Up!

A pop up of hand crafted wonders! 6-17 June 2026 340 Kings Road, London, SW3 5UR Mon – Sat: 10am – 6pm Thurs: 10am – 8pm Sun: 11am – 5pm Join us for our two week residency on the King’s Road w...

Smock London awarded Butterfly Mark certification from Positive Luxury 🦋

We are proud to share that Smock London has been awarded the Butterfly Mark certification from Positive Luxury, recognising luxury brands that meet higher and higher standards for people and nature...

Smocking 🪡 An Icon of Craftswomanship

At Smock London, craftswomanship is defined by the hands behind the work. Every piece we make carries the skill, patience, and pride of the women who hand smock our collections, and we beli...

Honeycomb Smocking: A Timeless Stitch with Modern Charm

At Smock London, we are endlessly inspired by the rich heritage of traditional needlework. Among the many exquisite techniques we treasure, honeycomb smocking holds a particularly sweet place in ou...

Celebrating Mothers & Daughters with Afternoon Tea at The Goring

From our little ladies to yours, today on UK Mother's Day we take a moment to cherish the magic bond between mothers and daughters - a bond we celebrated with the gorgeous community of mothers and ...

We've Been Selected as one of the Brands of Tomorrow 2025!

We are hugely excited to share that we have been selected as one of the Brands of Tomorrow 2025! Thank you to Walpole for an incredible launch party in the Vault at the Ned in London, kicking off t...

Smock Breakfast at Petersham Nurseries

A very special Press Breakfast to kick off the festive season at The Petersham ✨✨✨ This was a wonderful occasion to catch up with friends of Smock London and share our new collections.  We were thr...

9 Questions with the Founders of Smock London - The Wedding Edition

We were thrilled to be featured in the Wedding Edition, 9 Questions with the Founders of Smock London, written by Isabella Foulger. Please read the full article here Smock London was founded by li...

A Book Launch Brunch 🥂🥐☕✨

Today we celebrated the launch of our book, Rocking Smocking, with a book launch brunch hosted at Kajsa's house admist our Spring/Summer 2024 smocks. A room full of co-conspirators, collaborators a...