Stories

A Magical Giveaway with the Royal Opera House, Meri Meri and Thames & Hudson

Win The Ultimate Nutcracker Experience with The Royal Opera House, Thames & Hudson, Meri Meri and Smock London. ✨🎄✨🎄✨Calling everyone whose ha...

The Smock Christmas Cracker Collection Is Here! 🎄❤️💥🤍🎄

The wait is over: our Christmas Cracker Capsule Collection launches on Thursday November 10th 🎄❤️💥🤍🎄. We are ever so excited to share this magical...

Smock London X Papouelli Collaboration

What happens when the very best in children’s footwear design meets the artisan fashion brand reinventing girl’s smocked clothing? An exquisite co...

Award Winning Smocks! We've Won GOLD at the Junior Design Awards 🎉 🎉 🎉

We are delighted to share with you that we have won GOLD in the Junior Design Awards for 'Best Children's Fashion Brand'.We are honoured to have be...

Farewell Queen Elizabeth II 🕊️

As a woman As our monarch As a leader As a fighter As an inspiration As our sovereign We bid you farewell Elizabeth II Rest in Peace 🕊️ "When lif...

Introducing 'The Hedgerow Circus', our New Autumn/Winter Collection

As the shadows lengthen and the leaves turn, Smock London presents ‘The Hedgerow Circus’ – a rich cornucopia filled with the hidden magic of autumn...

We Loved Meeting You at the Park Fair!

We were delighted to take part in the amazing Park Fair at Great Tew and meet so many of our lovely customers. We were there alongside many of our ...

Back to School in Oh-So-Studious Squares and Stripes Smock Style!

Back to school: a time to smarten ones act, refresh the wardrobe and set out with the best of intentions! Here at Smock that could only mean one th...

We are Buying Pizzas for Ukranian Refugees

When we began Smock we wanted The Smock Swap to be at the heart of our business. The pledge to give to a child in need for every order allows us to...

Your Buy One Give One Donations Are Going to Ukraine 💙 💛

Like so many millions around the world we have been shocked, outraged and heartbroken to see what is happening in Ukraine. This month our buy one, ...

We are donating to street children in Vietnam with the Blue Dragon Children's Charity

In January 2022 we are delighted to support the amazing Blue Dragon children's chairty in Hanoi, Vietnam. Many of our Smocks are made in Vietnam an...

Goodbye 2021, Hello 2022 ✨✨✨

As 2021 draws to a close, let us leave you with a round up of a year in the life of Smock London - past, present and future. A little celebration i...