Stories

We are donating to street children in Vietnam with the Blue Dragon Children's Charity

In January 2022 we are delighted to support the amazing Blue Dragon children's chairty in Hanoi, Vietnam. Many of our Smocks are made in Vietnam and we are passionate about helping disadvantaged lo...

Goodbye 2021, Hello 2022 ✨✨✨

As 2021 draws to a close, let us leave you with a round up of a year in the life of Smock London - past, present and future. A little celebration in numbers of the glorious journey we are on togeth...

Are All Smocks Created Equal?

Are all smocks created equal? Well no. There’s lots of smocking popping up these days - which is wonderful news all round, but there is a difference between machine smocking and hand smocking.  As ...

Over The Moon to Win Gold & Silver in the Junior Design Awards! 💥

We have won GOLD for Best Fashion Newcomer and Silver for Best UK Children's Fashion Brand! We are absolutely thrilled about these awards, as a young brand with big heart and ambition, it means so ...

Thrilled to introduce our New AW21 Collection 🧚🍂🌸🍁

Welcome to the world of AW21 - a magical place of mauve fairies, dusky florals, Gypsie folklore, twinkling stars and beautiful meadows of Liberty flowers, interspersed with flashes of rose hip, sun...

We are helping children arriving from Afghanistan with Little Village 🌈🌈🌈

We have been devastated by recent events in Afghanistan and hearing about the many children that have fled their homes and have arrived in London with very little. We are using our 'buy one give o...

We Are Thrilled to be Nominated in the Junior Design Awards 🎉🎉🎉

We are over the moon to have been shortlisted in two categories for the Junior Design Awards 2021 🎉🎉🎉 Best Fashion Newcomer  Best UK Children's Fashion Brand None of these nominations would exist ...

We are delighted to donate 200 school meals to Fare Share

With the coronavirus pandemic pushing thousands of people into financial hardship, many families are struggling to put food on the table this year. At Smock we are delighted to help support the UK...

We are in Red Magazine 🎉🎉🎉

At Smock we are just a little excited (perhaps that's an understatement) to be featured in April's Red Magazine!  We are honoured to be keeping company with some other fabulous brands and fellow 'n...

All Things Bright and Beautiful, Spring/ Summer 2021 Launch

We have lift off! We are thrilled to present our new Spring/Summer 2021 collection: All things bright and beautiful. We couldn't be happier to share this collection full of joyful colour and bright...