Stories

We are delighted to donate 200 school meals to Fare Share

With the coronavirus pandemic pushing thousands of people into financial hardship, many families are struggling to put food on the table this year...

We are in Red Magazine 🎉🎉🎉

At Smock we are just a little excited (perhaps that's an understatement) to be featured in April's Red Magazine! We are honoured to be keeping com...

All Things Bright and Beautiful, Spring/ Summer 2021 Launch

We have lift off! We are thrilled to present our new Spring/Summer 2021 collection: All things bright and beautiful. We couldn't be happier to shar...

Thanks for your Black Friday orders! For every item sold we are giving board games to children at Great Ormond Street Hospital this Christmas

On the 24th day of Christmas 2020 my true love gave to me a donation to charity! Let the giving begin! A massive thank you for all of your Black Fr...

Let’s talk about the F word

Feminism? Femininity? Yikes big words those. But they’re important and powerful, especially together. At Smock we believe strong girls love their d...

Buy One, Plant One

Smock is now a proud member of Ecologi - a carbon offsetting community 💚

Craft Box Donations in London

We were delighted to donate craft boxes to Little Village on 12th October 2020!

Go Fish Sample Sales

Shopping should most definitely be fun. But sometimes shopping online becomes a little left brained - comparing bullet points and price posts, read...

“Girls Can be Anything they want to be” Interview with Real Momster Magazine

“These girls are on a mission to change the world , that says we can embrace everything fun about being a woman and change the world while doing so...

Random Acts of Brightness

Do you know someone who needs a Random Act of Brightness? Since the beginning of the Covid crisis, lots of our lovely followers have written to say...

Women's Wednesday

What better way to inspire possibilities in our little ladies than by telling the awe-inspiring stories of brilliant women in history? During the N...

Fiesty Fairytales Anyone?

Fairytales. We cherish them and their memories. My three daughters love them, love the romance, the dresses and the magic. But when reading to my ...