Stories

A Book Launch Brunch 🥂🥐☕✨

Today we celebrated the launch of our book, Rocking Smocking, with a book launch brunch hosted at Kajsa's house admist our Spring/Summer 2024 smock...

A Common Thread with Alice Edwards of Memo Press

We love nothing better than gathering together inspiring women and sharing their stories to inspire even more of us. We are thrilled to introduce ...

A Very Special Visit To Meet Our Charity Partner, The Blue Dragon Children's Charity in Vietnam ❤️ ❤️ ❤️

On 6th March 2023 we were thrilled to visit the amazing Blue Dragon children's charity in Hanoi, the charity we support through our buy one give o...

Celebrating International Women's Day with the Women who make the magic at Smock! ❤️

We celebrated International Women’s Day with the women who make the magic at Smock: our incredible gang of Smocking Sisters. Today was a very speci...

A Magical Giveaway with the Royal Opera House, Meri Meri and Thames & Hudson

Win The Ultimate Nutcracker Experience with The Royal Opera House, Thames & Hudson, Meri Meri and Smock London. ✨🎄✨🎄✨Calling everyone whose ha...

Award Winning Smocks! We've Won GOLD at the Junior Design Awards 🎉 🎉 🎉

We are delighted to share with you that we have won GOLD in the Junior Design Awards for 'Best Children's Fashion Brand'.We are honoured to have be...

Farewell Queen Elizabeth II 🕊️

As a woman As our monarch As a leader As a fighter As an inspiration As our sovereign We bid you farewell Elizabeth II Rest in Peace 🕊️ "When lif...

Introducing 'The Hedgerow Circus', our New Autumn/Winter Collection

As the shadows lengthen and the leaves turn, Smock London presents ‘The Hedgerow Circus’ – a rich cornucopia filled with the hidden magic of autumn...

We Loved Meeting You at the Park Fair!

We were delighted to take part in the amazing Park Fair at Great Tew and meet so many of our lovely customers. We were there alongside many of our ...

Back to School in Oh-So-Studious Squares and Stripes Smock Style!

Back to school: a time to smarten ones act, refresh the wardrobe and set out with the best of intentions! Here at Smock that could only mean one th...

We are Buying Pizzas for Ukranian Refugees

When we began Smock we wanted The Smock Swap to be at the heart of our business. The pledge to give to a child in need for every order allows us to...

Your Buy One Give One Donations Are Going to Ukraine 💙 💛

Like so many millions around the world we have been shocked, outraged and heartbroken to see what is happening in Ukraine. This month our buy one, ...