Stories

Thanks for your Black Friday orders! For every item sold we are giving board games to children at Great Ormond Street Hospital this Christmas

On the 24th day of Christmas 2020 my true love gave to me a donation to charity! Let the giving begin! A massive thank you for all of your Black Friday week purchases. For every item sold we gave a...

Let’s talk about the F word

Feminism? Femininity? Yikes big words those. But they’re important and powerful, especially together. At Smock we believe strong girls love their dresses AND their dragons. Femininity is embracing ...

Buy One, Plant One

Smock is now a proud member of Ecologi - a carbon offsetting community 💚

Craft Box Donations in London

We were delighted to donate craft boxes to Little Village on 12th October 2020! 

Go Fish Sample Sales

Shopping should most definitely be fun. But sometimes shopping online becomes a little left brained - comparing bullet points and price posts, reading through returns policies, zooming in on photos...

“Girls Can be Anything they want to be” Interview with Real Momster Magazine

“These girls are on a mission to change the world , that says we can embrace everything fun about being a woman and change the world while doing so.” We were thrilled to team up with Realmomster Ma...

Random Acts of Brightness

Do you know someone who needs a Random Act of Brightness? Since the beginning of the Covid crisis, lots of our lovely followers have written to say that the arrival of our colourful parcels brings ...

Women's Wednesday

What better way to inspire possibilities in our little ladies than by telling the awe-inspiring stories of brilliant women in history? During the National Lockdown in Spring 2020 that’s exactly wha...

Fiesty Fairytales Anyone?

Fairytales. We cherish them and their memories.  My three daughters love them, love the romance, the dresses and the magic. But when reading to my sharp-eared little gang of girlies I struggle to e...