We are Buying Pizzas for Ukranian Refugees
When we began Smock we wanted The Smock Swap to be at the heart of our business. The pledge to give to a child in need for every order allows us to...
Read moreAs the temperature rises, dive into our June Drop! A soothing world of softest cotton voile, intricate hand smocking in delicate shades & the brightest of dreams - the perfect antidote to the sizzling summer days ahead.
New Soft as cloud summer night dresses
spring /summer chapter one
Sound the technicolour trumpets, cue the colourful cornucopia, roll out the rainbow carpet - our “sherbet shades” spring story is here.
Chapter Two Is Here!
From pirouettes to ice cream parlours let the good times roll!
hand smocked
Run riot in our wonderland of stitches and threads
proudly rocking smocking
We are the artisan fashion brand on a mission to modernise the beautiful art of smocking for the 21st century girl. With our electric rainbow palette, feisty feminist spirit and ethical approach to craftmanship, we breathe new life into this ancient, hand-stitched craft.
As our name suggests, smocking craftmanship sits at our heart. Every Smock London piece is individually hand-sewn by artisans. Hand-smocking is a skill which takes time, each dress takes up to three days to complete and mastering the craft takes years of practice. Collections are produced slowly, using the highest quality threads and fabrics, in small limited editions and conceived to be passed down generations. The result is unique, heirloom quality pieces that are better for the artisans and for the planet.
New Arrivals
Made with Liberty FabricOn sale
Made with Liberty FabricSold out
Made with Liberty FabricOn sale
Made with Liberty FabricOn sale
Made with Liberty FabricOn sale
Made with Liberty FabricOn sale
stand out dresses for
Special occasions
Going, going, gone! One of a kind creations, made in very limited numbers
Summer Dresses
matching styles For
Mama and Me
Shop
Our looks
Our Stories
Your Buy One Give One Donations Are Going to Ukraine 💙 💛
Like so many millions around the world we have been shocked, outraged and heartbroken to see what is happening in Ukraine. This month our buy one, ...
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New Kids On The Block, it's here we turn to find the best independent brands for kids. With each product named after a female icon, from the Pankhurst Pinafore to the Cleopatra Cardigan, the mix of delicate prints and punchy neon trims are for dreamers and daredevils akile.
Red Magazine April 2021
Have you ever seen a better night dress than that? Those are one of the nicest things I've opened this year!
Georgie Coleridge-Cole, Sheerluxe
I am blown away by the balance between vintage and traditional and contemporary. Their neon detail really packs a punch and its so eye catching. Lucky are the stylish kids that get to wear this brand.
Yvadney Davis
Junior Design Awards Judge
Literally the best nighties, we've tried lots and these really are the favourite. The most gorgeous soft cotton, beautiful coloured smocking and a really lovely shape - my daughter will hardly take it off! With the added bonus that they wash and hang dry extremely well.
Breathing new life into an ancient craft, their smocking isn’t shy and retiring but runs riot over liberty print dresses and crisp cotton nightdresses in the most raucous and rebellious way! Apart from the stand out smock work, our judges were also incredibly impressed by the high quality finish of all these pieces and the beautiful, highly wearable vintage inspired silhouettes. With strong ethical and feminist principles core to the brand, Smock London impressed on several levels and many of these clothes come in grown up sizes too! Swoon!
