save up to 50%
winter sale now on
hand smocked
Run riot in our wonderland of stitches and threads
Glorious ginghams
A delicious world of wild flowers, russets and rose hips, sensational cuffs and scrumptious smocking.
Bright Clothes for a Bright Future
Once upon a time dresses were for pink princesses. Not these frocks! Smock is for dreamers, daredevils, pirates, punks, scientists, craft queens; for every kind of girl to shine in every kind of way. Every time you buy an item from Smock, we give an item to a child in need. We call it The Smock Swap.
Come and discover bright clothes for bright girls in a bright new world.
Featured collection
stand out dresses for
Special occasions
Going, going, gone! One of a kind creations, made in very limited numbers
Limited Editions
matching styles For
Mama and Me
Shop
Our looks
New Kids On The Block, it's here we turn to find the best independent brands for kids. With each product named after a female icon, from the Pankhurst Pinafore to the Cleopatra Cardigan, the mix of delicate prints and punchy neon trims are for dreamers and daredevils akile.
Red Magazine April 2021
Have you ever seen a better night dress than that? Those are one of the nicest things I've opened this year!
Georgie Coleridge-Cole, Sheerluxe
I absolutely love them, both girls have the nighties and they look like angels. Nothing better than freshly washed little ones in crisp, fresh nighties. And the girls love them as they get to wear dresses to bed!
Customer Feedback
Literally the best nighties, we've tried lots and these really are the favourite. The most gorgeous soft cotton, beautiful coloured smocking and a really lovely shape - my daughter will hardly take it off! With the added bonus that they wash and hang dry extremely well.
Breathing new life into an ancient craft, their smocking isn’t shy and retiring but runs riot over liberty print dresses and crisp cotton nightdresses in the most raucous and rebellious way! Apart from the stand out smock work, our judges were also incredibly impressed by the high quality finish of all these pieces and the beautiful, highly wearable vintage inspired silhouettes. With strong ethical and feminist principles core to the brand, Smock London impressed on several levels and many of these clothes come in grown up sizes too! Swoon!
