
Celebrating International Women's Day with the Women who make the magic at Smock! ❤️
We celebrated International Women’s Day with the women who make the magic at Smock: our incredible gang of Smocking Sisters. Today was a very speci...
Read moreWe are the artisan fashion brand on a mission to modernise the beautiful art of smocking for the 21st century girl. With our joyful rainbow palette, feminist spirit and ethical approach to craftsmanship, we breathe new life into this ancient, hand-stitched craft.
As our name suggests, smocking craftsmanship sits at our heart. Every Smock London piece is individually hand-sewn by artisans. Hand-smocking is a skill which takes time, each dress takes up to three days to complete and mastering the craft takes years of practice. Collections are produced slowly, using the highest quality threads and fabrics, in small limited editions and conceived to be passed down generations. The result is unique, heirloom quality pieces that are better for the artisans and for the planet.
We celebrated International Women’s Day with the women who make the magic at Smock: our incredible gang of Smocking Sisters. Today was a very speci...
Read moreWin The Ultimate Nutcracker Experience with The Royal Opera House, Thames & Hudson, Meri Meri and Smock London. ✨🎄✨🎄✨Calling everyone whose ha...
Read moreNew Kids On The Block, it's here we turn to find the best independent brands for kids. With each product named after a female icon, from the Pankhurst Pinafore to the Cleopatra Cardigan, the mix of delicate prints and punchy neon trims are for dreamers and daredevils akile.
Red Magazine April 2021
Have you ever seen a better night dress than that? Those are one of the nicest things I've opened this year!
Georgie Coleridge-Cole, Sheerluxe
I am blown away by the balance between vintage and traditional and contemporary. Their neon detail really packs a punch and its so eye catching. Lucky are the stylish kids that get to wear this brand.
Yvadney Davis
Junior Design Awards Judge
Literally the best nighties, we've tried lots and these really are the favourite. The most gorgeous soft cotton, beautiful coloured smocking and a really lovely shape - my daughter will hardly take it off! With the added bonus that they wash and hang dry extremely well.
Breathing new life into an ancient craft, their smocking isn’t shy and retiring but runs riot over liberty print dresses and crisp cotton nightdresses in the most raucous and rebellious way! Apart from the stand out smock work, our judges were also incredibly impressed by the high quality finish of all these pieces and the beautiful, highly wearable vintage inspired silhouettes. With strong ethical and feminist principles core to the brand, Smock London impressed on several levels and many of these clothes come in grown up sizes too! Swoon!