We are Buying Pizzas for Ukranian Refugees
When we began Smock we wanted The Smock Swap to be at the heart of our business. The pledge to give to a child in need for every order allows us to...
Read morehis beautiful summer drop features superfine lightweight linens in subtle summery shades, delicate scallop embroidery in bold colours and some glorious hand-smocking in a selection of wondrous new smocking patterns.
Meet The Women’s Blouse Brigade
Chapter Two Is Here!
From pirouettes to ice cream parlours let the good times roll!
spring /summer chapter one
Sound the technicolour trumpets, cue the colourful cornucopia, roll out the rainbow carpet - our “sherbet shades” spring story is here.
Show stopping blouses
Shop the prints, colours and stitches of the new Betsy Fry Limited Editions
hand smocked
Run riot in our wonderland of stitches and threads
Bright Clothes for a Bright Future
We are the home of Rocking Smocking. We breathe new life into an ancient craft with joyful colour and feisty femininity. Made for the 21st century girl, our smocking runs riot over Liberty print dresses and crisp cotton nightdresses for kids and women in the most raucous and rebellious way. An attitude inspired by the brilliant women from history who we name our styles after and a new generation of women. This bright energy is also built into our business: every time people buy from us we give an item to a child in need.
New Arrivals
Made with Liberty Fabric
Made with Liberty FabricSold out
Made with Liberty Fabric
Made with Liberty Fabric
Made with Liberty Fabric
stand out dresses for
Special occasions
Going, going, gone! One of a kind creations, made in very limited numbers
Summer Dresses
matching styles For
Mama and Me
Shop
Our looks
Our Journal
Your Buy One Give One Donations Are Going to Ukraine 💙 💛
Like so many millions around the world we have been shocked, outraged and heartbroken to see what is happening in Ukraine. This month our buy one, ...
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New Kids On The Block, it's here we turn to find the best independent brands for kids. With each product named after a female icon, from the Pankhurst Pinafore to the Cleopatra Cardigan, the mix of delicate prints and punchy neon trims are for dreamers and daredevils akile.
Red Magazine April 2021
Have you ever seen a better night dress than that? Those are one of the nicest things I've opened this year!
Georgie Coleridge-Cole, Sheerluxe
I am blown away by the balance between vintage and traditional and contemporary. Their neon detail really packs a punch and its so eye catching. Lucky are the stylish kids that get to wear this brand.
Yvadney Davis
Junior Design Awards Judge
Literally the best nighties, we've tried lots and these really are the favourite. The most gorgeous soft cotton, beautiful coloured smocking and a really lovely shape - my daughter will hardly take it off! With the added bonus that they wash and hang dry extremely well.
Breathing new life into an ancient craft, their smocking isn’t shy and retiring but runs riot over liberty print dresses and crisp cotton nightdresses in the most raucous and rebellious way! Apart from the stand out smock work, our judges were also incredibly impressed by the high quality finish of all these pieces and the beautiful, highly wearable vintage inspired silhouettes. With strong ethical and feminist principles core to the brand, Smock London impressed on several levels and many of these clothes come in grown up sizes too! Swoon!
