It's lovely to meet you!

Smock London was founded by lifelong friends Kajsa and Laura in 2019.

We met at university, where we bonded over our shared love of design and colour. Treasure-hunter Laura has spent her career travelling the world and collaborating with artisans to create stand-out homewares sold internationally, whilst Kajsa helped brands from Brazil to New York find their creative groove in the Advertising Industry. Now firmly rooted in London with our own mini gangs, Smock London combines our shared passion for colour, craft and originality.

When we set out, the smocking we found felt predictable and dated. We wanted to cast off the craft’s dusty image and celebrate it as a fashion forward embellishment full of modern colour and pattern. And so Smock London was born.