SUPPORTING HAND SMOCKING COMMUNITIES

We are a business founded on a precious community of artisan workers in Vietnam and Madagascar: championing them, nurturing and celebrating their craft and empowering their communities is fundamental to our collective future. 
Every Smock London piece is a one of a kind work of art, hand smocked by the skilled hands of our craftswomen, each as individual as the piece she creates. Honed over years of practice, their artistry unfolds with patience and precision, as every stitch becomes part of a shared story.

Empower artisan communities, not factories

Our collections are created through close partnership with the craft communities who bring our designs to life. We work side by side with the artisans behind our collections, shaping each piece through shared ideas, a clear design vision, and pride in the finished pieces. Unlike factory production, where speed and volume dictate the process, hand smocking allows time, skill, and individuality to lead. By working within craft communities rather than factories, we protect both the integrity of the craft and the dignity of the women who practise it.
Every order supports our makers through a donation to girls and women in need in their community. We donate to Blue Dragon, a Children’s Charity which helps educate, support, rescue and rehabilitate vulnerable girls in the cities where our artisans live in Vietnam. Click here to read more about this incredible charity.

Champion the artisans

Championing our craftswomen and nurturing their skills is fundamental to our shared future. Smock London is built on long standing relationships with hand smocking communities. Through this work, our craftswomen are able to support their families while continuing to practise skills carried forward through generations. We make an annual trip to personally visit our wonderful artisans Please see Meet The Artisans to get to know the team.

Nurture and celebrate the craft

Safeguarding the art of hand smocking is a founding principle of Smock London. We are on a mission to revive the art of smocking for future generations, bringing hand smocking into the 21st century through original design, creativity and joy. In doing so, we ensure it remains exciting, relevant, and full of life for generations to come. We have published a new up to date book on the craft of Smocking to engage younger generations and wider audiences; we are expanding smocking into new categories such as womenswear and homeware as part of our goal to revive global interest and demand in the craft.