We are the artisan fashion brand on a mission to modernise the beautiful art of smocking for the 21st century girl. With our joyful rainbow palette, feminist spirit and ethical approach to craftsmanship, we breathe new life into this ancient, hand-stitched craft. 

As our name suggests, smocking craftsmanship sits at our heart. Every Smock London piece is individually hand-sewn by artisans. Hand-smocking is a skill which takes time, each dress takes up to three days to complete and mastering the craft takes years of practice. Collections are produced slowly, using the highest quality threads and fabrics, in small limited editions and conceived to be passed down generations. The result is unique, heirloom quality pieces that are better for the artisans and for the planet.