Josefine Butler Women's Dress Sweetshop Stripe with Strawberries and Cream Hand Smocking


Named after the social reformer who dedicated her life to the support and education of vulnerable women in Victorian Britain, comes this fabulous, hand stitched day dress. Yards of glorious cotton with red and white sweetshop stripes are pleated into a gently elasticated bodice, emblazoned with a thousand hand stitches in our “little and large” smocking design featuring row upon alternating row of five and two step trellis stitches in two tones 'strawberries' and 'cream'. The central bodice is balanced by a tiered midi skirt and generous balloon sleeves with elastication over the shoulder and frill cuffs. Perfectly poised for dinner with the girls or a stroll through Saturday markets with your own little ladies, this is a dress for sisters who support sisters through thick and thin.

  • Hand smocked
  • Limited edition
  • Elasticated bodice
  • 100% cotton
  • Machine wash at 30 degrees
  • Wash with similar colours


Size S/M is designed to fit a UK size 6-10 /US size 2-8: it measures 97cm down the centre front from neckline frill above smocking to bottom hem and will fit chest 82 - 95cm

Size M/L is designed to fit a UK size 12 - 16 / US size 10-14: it measures 105cm down the centre front from neckline frill above smocking to bottom hem and will fit chest 95 - 105cm


Due the way our hand smocked pieces are pleated and sewn, our clothes offer a very versatile fit - there is natural stretch in all hand pleated smocks. For this reason we offer fewer, bridge sizes. This means more room for growth and less waste. 

Below you will find measurements for our Girls' and Women's Sizes. Please note that as our pieces are made by hand, there will be natural variation between pieces so the measurements below are approximate.  If you have any questions, do come and talk to us

All measurements in centimetres.

Kids Sizing

Kid's Fit

In general our girl's fit is “Classic British” meaning dresses are designed to hit just below the knee and blouses sit at the lower waist level. At the beginning of the age range dresses will reach to mid calf; at the upper end of the range they will hit above the knee. 

Most of our styles will comfortably fit your child beyond the age range specified: elasticated sleeves, tie straps and sashes allow you get as much as possible from each outfit. Better for you and better for the planet.

Women's sizing

Nightdress Sizing

Smock London delivers to the all areas of the United Kingdom. Standard delivery is free for orders over £100. For orders under £100 delivery is £4.95 (Standard delivery) and £9.50 for Express delivery. 

We also deliver internationally and shipping is calculated automatically at the checkout.

We offer delivery to the USA with either a postal service (approx 10 days) or a faster courier service with DHL (approx 5 days). Delivery to the USA is FREE for orders over $200.

If your country is not listed below, please drop us a line for an International Shipping quote. We will always do our best to get your bright bundle to you as quickly as possible.

All overseas orders are shipped duties unpaid, therefore orders shipped outside of the UK may be subject to VAT, customs taxes and duties. This cost is the responsibility of the customer and is payable on receipt of goods. Please check your local customs tax and duty costs as duties must be paid before the goods are released.


Delivery Service Cost Delivery Duration 
UK Standard £4.95 3 - 5 days
UK Express £9.50 Next working day if ordered before noon (*orders placed on a non working day will be delivered after 2 working days)


Austria, Belgium, Denmark, France, Germany, Gibraltar, Guernsey, Ireland, Isle of Man, Italy, Jersey, Luxembourg, Monaco, Netherlands, Portugal, Spain, Switzerland
£15 Approx 5 working days

Japan, China, Hong Kong, South Korea, Malaysia, India, Singapore

USA, Canada (postal service)








Approx 10 working days 

Approx 10 days 


Approx 5 days

Australia £20
Approx 10 working days

Middle East

Bahrain, Brunei, Kuwait, Qatar, United Arab Emirates, Saudi Arabia

Approx 10 working days

As seen on Instagram @smocklondon

Love this? Then You May Also Enjoy...

Recently viewed